On July 15, a large-scale visual campaign dedicated to the World Youth Festival Assembly was launched simultaneously in three parts of the world – America, Asia and Africa. The international youth event will be held in Nizhny Novgorod from September 17 to 21, 2025 and will bring together 2,000 young people – 1,000 from Russia and 1,000 from abroad, including 200 children aged 14 to 17. Applications for participation can be submitted until July 20 on website.
Russian cities have appeared on billboards and digital screens in the US, Japan and Nigeria with a clear call for unification. The commercials are already getting thousands of views on social media.
The creative concept of the upcoming Assembly – “Russia Brings Warmth” – is revealed by the idea of “connections”: in the images, young people from different countries touch the sights of Moscow, St. Petersburg, Nizhny Novgorod and Sirius Federal Territory, filling them with color and life. The emerging elements – blossoming flowers, the sun, birds – symbolize the energy of international youth cooperation. All this delivers the main idea of the upcoming event – the warmth of human connections and dialogue between cultures.
“Colleagues send photos and videos of billboards from all over the world inviting young people to the WYF Assembly: from Broadway in New York, the central street of Tokyo, Lagos in Nigeria. We are waiting for young people from all over the world in Nizhny Novgorod in September!” commented the head of Rosmolodezh Grigory Gurov in his Telegram channel.
The event will be held in the format of an interactive modular platform. As part of the business program, participants will enjoy immersive shows, battles on current youth topics, workshops, case studies and master classes from leading experts. The Assembly will also host castings for labels and project pitches. Young people will be able to test themselves in extreme sports, visit a gastro-picnic, become the authors of the largest painting in the world and much more.
Young people under 35 from the media, creative industries, sports, education and science, public administration, entrepreneurship and IT are invited to participate in the Assembly. An important criterion for selecting participants is knowledge of English.
Overview:
The World Youth Festival took place on March 1–7, 2024 in Sirius, according to the Decree of Russian President Vladimir Putin on the development of international youth cooperation. The WYF-2024 brought together 20,000 young leaders from 190 countries.
On the instructions of the President of the Russian Federation, the WYF will be held in Russia on a regular basis – once in six years. Also, every six years 10,000 young people from all over the world will get together at the World Youth Festival Forum, and in between, international themed assemblies for 2,000 participants will be held under the auspices of the WYF. The first Assembly is scheduled to take place in September 2025 in Nizhny Novgorod. Festival events of various formats will be held in Russia annually.
According to the instructions of the President of the Russian Federation on the preservation and development of the Festival legacy, the World Youth Festival Directorate continues the work aimed at strengthening international youth cooperation.
