On September 5, a cooperation agreement was signed between the World Youth Festival Directorate and the MAER Media Holding on the sidelines of the Eastern Economic Forum.

Under the agreement, the organizations will provide mutual information support and hold joint events to expand their target audience, strengthen reputation, and increase brand recognition.

“As part of preserving the legacy of the WYF-2024, the Directorate actively works to strengthen international youth cooperation. And we understand that it is important to not just carry out this work, but also share it. This cooperation agreement will boost the visibility of our projects and help attract even more young people into our ‘festival orbit’. The MAER Media Holding was with us throughout the World Youth Festival, delivering over 50 million views of WYF-2024 news across the country. I am confident that the synergy of our partnership will create projects that will be memorable for both Russian and international youth”, said Daniil Bisslinger, Director General of the World Youth Festival Directorate.

Previously, the MAER Media Holding served as a communication partner for the World Youth Festival. Through its advertising campaign, residents of Moscow and the Moscow Region, as well as Voronezh, Tyumen, Yekaterinburg, Novosibirsk, Nizhny Novgorod, Samara, Volgograd, Chelyabinsk, Perm, and Ufa, learned about the largest international youth event of the year. Starting February 20, information about the Festival was displayed via large outdoor media facades and digital supersites in Russian cities. And on March 1–7, key events of WYF-2024 were broadcast.

“Digital communication channels resonate positively with young people; it’s for them that we are developing our new media. This spring, the MAER Media Holding became a communication partner of the World Youth Festival, which took place in Sirius. It was an unforgettable experience! In Russia, there are tens of millions of teenagers and young people aged 14 to 35. This is a tremendous strength and power of our country! I am confident that, together with the World Youth Festival Directorate, we can implement dozens or even hundreds of modern projects to support and inspire young people, helping them find the right direction in life and bring to life their most ambitious dreams”, noted Konstantin Mayor, owner and Director General of the MAER Media Holding.

The MAER Media Holding is ranked first in terms of media facade coverage in the Russian advertising market. The federal operator of image advertising has its own network of digital supersites and media facades in Moscow, the Moscow Region, and key regions of Russia. The total audience reach across its network exceeds 6.25 billion contacts per month.

Overview:

The World Youth Festival took place on March 1–7, 2024 in Sirius, according to the Decree of Russian President Vladimir Putin on the development of international youth cooperation. The WYF-2024 brought together 20,000 young leaders from 190 countries.

In the future, the World Youth Festival will become a platform for the development of a permanent international youth movement aimed at creating a just multipolar world. On the instructions of the President of the Russian Federation, the WYF will be held in Russia on a regular basis – once in six years. Also, every six years 10,000 young people from all over the world will get together at the International Youth Festival, and international themed gatherings and events will be held under the auspices of the WYF.

The World Youth Festival is organized by the Federal Agency for Youth Affairs (Rosmolodezh). The WYF-2024 was operated by the World Youth Festival Directorate.