Dozens of media experts and thousands of content elements: Gazprom Media Holding wrapped up the World Youth Festival

Gazprom Media Holding organized a busy program at the World Youth Festival 2024, which was held on the Sirius Federal Territory from March 1 to March 7. Broadcasts of the opening and closing ceremonies, and other festival events, are available on RUTUBE. The holding acted as the general information partner of WYF-2024.

Vyzov Youth Center: the future and present of Russian blogging

Insight People Production Center organized the Challenge Youth House. It was visited by the First Deputy Head of the Presidential Executive Office Sergey Kiriyenko, the Rais of the Republic of Tatarstan Rustam Minnikhanov and the head of Rosmolodezh Ksenia Razuvaeva. The bloggers suggested that Rustam Minnikhanov create a media school with the support of the region, Yappy Academy and Insight People Production Center as part of the Gazprom Media Holding's project named PROfnavigator.

The Round Table Russian Blogosphere in 2024 was held at the Vyzov Youth Center and attended by Alina Zinnatullina, CEO of the Insight People Production Center, and Danila Ovcharov, CEO of Yappy. The speakers discussed the advantages of domestic platforms, what a demanded blogger looks like and how to start an influencer career.

The RUTUBE’s round table “The Power of the Word: how socially significant bloggers topped the Russian news agenda, despite being blocked by Western media” was attended by journalists Yuri Podolyaka and Mikhail Onufrienko, as well as Channel One war correspondent Mariana Naumova.

The Yappy team together with bloggers organized dozens of master classes, lectures, quizzes and flash mobs. The activities were held within the framework of the Yappy Academy, which is part of the educational and practical project of Gazprom Media Holding “PROfnavigator”.

The Vyzov Youth Center produced more than 5.5 thousand content elements. The broadcast of the platform's program is available on RUTUBE.

Multi-format studio: broadcasts with government officials, top managers and celebrities

A multi-format studio of GPM Radio was on during the festival. More than 40 guests took part in the live broadcast. The official representative of the Russian Foreign Ministry, Maria Zakharova, and the chairman of the Central Election Commission of the Russian Federation, Ella Pamfilova, shared their impressions about the scale of the forum and the creative synergy of the youth from different countries.

Olympic champion and State Duma deputy Svetlana Zhurova, head of Rosmolodezh Ksenia Razuvaeva, CEO of GPM Radio Vadim Tereshchuk, program director of WYF-2024 Sergey Pershin, performers of the festival anthem NANSI & SIDOROV, and many others also visited the studio.

Winners of the IRI Award: the finale of the series “Real Boys”, The Challenge movie, the cast of The Word Of The Boy. Blood On The Asphalt series

The first part of the III National Internet Content Award took place at the festival. Gazprom Media Holding is the information partner of the award.

The finale of the series “Real Boys” won the best “Viral content” award. The project was produced by Good Story Media for the TNT TV channel. The official representative of the Russian Foreign Ministry, Maria Zakharova presented the prize to its creators.

The Challenge won in the “We are from the future” nomination. The distributor of the first feature film shot on the International Space Station was the Central Partnership company. Maxim Dreval, General Director of the Russian Society Znanie, presented the prize to the team of creators.

In the special nomination “Voice of the Generation”, the award was given to the cast of the TV series “The Word Of The Boy. Blood On The Asphalt” produced by the NTV channel. Viewers will see the series on NTV this spring. The award was presented by blogger and, interviewer Lilia Abramova (Tatar FM) and singer Sergey Bobunets.

Screenings and movies: fiction and documentaries

Within the framework of the Znanie.Cinema lecture, a screening of The Lord of the Wind about Fyodor Konyukhov and an exclusive video for A Hundred Years Ahead based on the name-sake novel by Kir Bulychev were exhibited. The distributor of the movies is the Central Partnership company.

Moreover, the filming of the project “Delicious Russia with Sergei Belogolovtsev” took place at the WYF-2024. The presenter visited the Russian Tastes Food&Drink festival — the “menu” of the new series includes both well-known national dishes and authentic cuisine of the indigenous peoples of Russia. The project was implemented with the support of the Institute for Internet Development (ANO IRI).

Best social projects: international experience, popularization of working professions, improvement of digital literacy

As part of the PRO Corporate Social Responsibility program, Gazprom Media Holding held a master class on measuring the efficiency index of social projects. The presentation took place within the framework of the Media Stream program, organized with the support of the Ministry of Education and Science of Russia, Rosatom State Corporation, and the UP Bureau.

The project module “Development of an effective social project” was organized at the master class. The participants presented their own social initiatives, five of which were recognized as the best. X-Youth is an international project to create a community and an online platform for sharing experiences and solutions on social projects with offline activities. “The future of the country is in our hands” is an initiative aimed at promoting working professions among young people. “Scientist in Focus” is a project about career opportunities after graduation. GRANT_ME is an online course on scaling and development of social projects. DIGITALLY.ANCESTORS is an initiative aimed at improving the financial and digital literacy of older people.

Knowledge sharing on an inclusive track: master class in sign language and media immersion

Gazprom Media Holding organized participation of the creative studio for deaf children “Rhythm and us” at the WYF-2023. The activities took place within the framework of the PRO.Assistance direction of the corporate social responsibility program of the PRO holding company. The children visited the Challenge Youth House, where they met RUTUBE and Yappy bloggers, took part in a chess tournament with grossmeister Sergey Karyakin and created mini sculptures made of clay in an art workshop. The children also visited the GPM Radio multiformat studio and learned how radio broadcasts are created.

As part of the WYF-2024, the guys from the Rhythm and Us performed at the Step Towards festival for children with disabilities in Sochi. Also, the Rhythm and Us team, together with other participants of the Step Towards, held a master class in sign language and performed the anthem of the festival in sign language.

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The World Youth Festival will take place in 2024 according to the Decree of Russian President Vladimir Putin on the development of international youth cooperation.

The World Youth Festival is organized by the Federal Agency for Youth Affairs (Rosmolodezh) and operated by the World Youth Festival Directorate.

NTV, TNT, RUTUBE, Yappy, Insight People, Good Story Media, Central Partnership, Red Media, GPM Radio are part of Gazprom Media Holding.

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